With nearly 50 years in the jewelry business, and a longstanding tradition of excellence in the Charlotte area, we leverage our knowledge and experience to offer you fine quality diamonds at the best prices. Ballantyne Jewelers can offer exceptional diamond prices because of our reputation with the public, our standing with diamond partners, and our high standards.
As a family owned and operated jeweler, we are 100% fully invested in our diamond business. We are not supported by third party financial firms, so we always buy the best in every quality category of diamonds, giving us a competitive edge over the traditional and big-box jewelers. The reasoning behind this is simple. There are no two diamonds alike. Although diamond reports may show the same grades, in reality, the diamonds may look like complete opposites.


As an esteemed family business, Ballantyne Jewelers is proud to offer industry leading warranties and guarantees for jewelry and watch items purchased from our store.
It is with confidence and pride that we can guarantee our jewelry is free from defects in materials, providing a craftsmanship guarantee for the life of the jewelry. We offer complimentary sizing, cleaning, polishing, inspections, appraisals services, and will replace missing diamonds on engagement rings purchased from us. We will replace or repair any purchase found to be defective at no cost to you.
*This guarantee does not include normal wear and tear*


We have tremendous confidence in our diamonds, which is why we can offer a lifetime diamond upgrade on diamond stud earrings and loose diamonds purchased from Ballantyne Jewelers.
If you ever decide to upgrade your diamond, we'll give you full retail credit toward another diamond of greater value. This upgrade has no strings attached! You always get more with Ballantyne Jewelers.

Flexible Financing

Ballantyne Jewelers offers affordable and easy financing options through third-party vendors, Wells Fargo & Citibank.
Applying for financing takes only minutes, with just a credit card and driver’s license. We offer same as cash, no interest monthly payments, and low APR rates. The offer is subject to credit approval.
Our easy and generous credit extension policy allows you to purchase the jewelry of your dreams immediately. Contact Ballantyne Jewelers today to discuss financing options.


Ballantyne Jewelers has a proud and long history in the jewelry business, serving the communities of Charlotte and the surrounding areas.
As a destination store, the team at Ballantyne Jewelers makes every effort to treat our guests as family. We strive to offer knowledgeable sales assistance in a friendly and truthful manner, while always offering great value and unsurpassed quality with every purchase.
We offer extensive selections of loose diamonds, over 1,000 engagement rings in stock, fashion jewelry, and watches at the best prices, with the over-the-top service you deserve.


We have cultivated a respected network of business relationships with leading designer brands in bridal, fashion, and Swiss timepiece collections.
We are a brick and mortar, family owned and operated business, so rest assured your fabulous ring or new watch is coming directly from the manufacturer, as a brand new, genuine item, with all of the proper warranties and guarantees provided.

20% OFF ALL in-stock items in store
Friday Jul 20 & Saturday Jul 21
*Excludes loose diamonds


When you are shopping for a diamond, there are four things you must know to make an informed and confident purchase – Cut, Color, Clarity and Carat – better known as the 4 Cs. We offer an overview below, but when you are ready to make that all-important purchase, please visit our showroom and let one of our diamond specialists guide you in selecting the perfect diamond.

The 4 Cs classify the value of diamonds. Every diamond’s price, rarity and beauty are determined by the combination of cut, color, clarity and carat weight.


Cut describes the proportions and angles of a diamond, not the diamond’s shape. Many people confuse cut with shape. Although nature determines the other three characteristics (color, clarity and carat), it takes a master diamond cutter to reveal a diamond’s true beauty. A well cut diamond reflects the light from one mirror-like facet to another and projects the light through the top of the stone. The result is a fiery and brilliant display. Diamonds that are cut too deep or too shallow leak light through the side or the bottom, resulting in a lackluster appearance and diminished value.


Transparent diamonds remain the most popular, even though diamonds are found in a kaleidoscope of colors. Diamonds are graded on a color scale implemented by the Gemological Institute of America (GIA), which ranges from D, which is colorless, to Z, which is light yellow.

Color differences can be so subtle that diamond colors are graded under controlled lighting conditions and are compared to a master set for accuracy. While truly colorless diamonds, graded D, are treasured for their rarity, diamond color is ultimately a very personal taste.

When diamonds are formed with traces of other minerals, rare and beautiful colors can result. These “fancy” colors range from blue and brilliant yellow to red, brown, pale green, pink and violet. Because of their rarity, colored diamonds are highly desirable and often quite valuable.


Nature ensures that each diamond is as individual as the person who wears it. Naturally occurring inclusions such as minerals or fractures are identifying characteristics created as diamonds are formed deep within the earth. Master jewelers use magnification to view diamonds at 10x their actual size so these tiny inclusions are more easily seen. Inclusions are measured on a scale of perfection, known as clarity, which was established by the GIA. The greater a diamond’s clarity, the more rare and valuable it is. An inclusion in the middle or top of a diamond could impact the dispersion of light, making it less brilliant

FL DIAMONDS Flawless: No internal or external flaws
IF DIAMONDS Internally Flawless: No internal flaws
VVS1, VVS2 DIAMONDS Very, very slightly included: Very difficult to see inclusions under 10x magnification
VS1, VS2 DIAMONDS Very slightly included: Inclusions are not typically visible to the unaided eye
SI1, SI2 DIAMONDS Slightly included: Inclusions are visible under 10x magnification and may be visible with the unaided eye
I1, I2, I3 DIAMONDS Included: Inclusions are visible with the unaided eye


The size of a diamond is measured, not by its dimensions, but by weight. One carat, the traditional unit of measurement for diamonds, is equal to approximately .2 grams. You may also hear the weight of a diamond referred to in points. A point is equal to 1/100 of a carat; therefore, a 75-point diamond equals 0.75 (3/4) carat. Diamonds of equal weight may appear slightly different in size, depending on their depth and proportions. Since larger diamonds are found less frequently in nature, a one carat diamond will cost more than twice a ½ carat diamond, assuming all other characteristics remain constant.



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